Microsoft
Projects Featured: Manufactuing, Retail and Pharma LinkedIn Campaign

Content developer for account-based marketing (ABE) campaign targeting 5 accounts in three key industries including manufacturing, retails, and pharmaceuticals.

My role with the overall project was work with the lead marketer on the best approach in the creative strategy, design consulting along with directing the creative agency on the direction we wanted the campaign to go.

The marketing paid budget for this LinkedIn campaign was $90K.

OK SIS
Projects Featured: Instagram Story Ads & Email Inserts

OK SIS is a US swimwear brand inspired by the adventurers,  the dreamers, the doers, the incurable romantics and boss babes that aren't afraid to be their true selves. Above is an example of my design work on OK SIS Instagram Story ads including model casting calls, sales / promotions and a giveaway. You will also find email inserts highlighting their look-book feature aimed to promote sales.

OK SIS is a startup shop ran 100% on e-commerce. The development of digital content pushes sales to the website through email campaigns, newsletter updates as well as social media and paid advertising.

My Role: Graphic Designer / Marketing Strategist
Website: okaysisterswimwear.com

Case Studies / Customer Testimonials

When undergoing a rebranding, College Hill expanded its target market to reach companies and businesses outside of the collegiate market. With that, the shift in customer base left holes in brand messaging and marketing strategy. With customers spanning areas from many types of industries and each CTA a little different per apparel or promotional product order, I decided to book mini photoshoots and interviews with top clients.

What resulted was not only great digital marketing content for the website but case studies to send to customers inquiring about our scope of work and an opportunity to really understand why our clients kept coming back to us.

My role: Marketing Director / Marketing Strategist - planned photoshoots, oversaw design, conducted in-person interviews, wrote case studies, and published content via the website.

Beach Bum

Beach Bum LLC is an adventure lifestyle brand driven by sustainability and inspired by endless exploration. It all started with a pair of unsinkable bamboo sunglasses. The brand offers a bamboo-based, environmentally conscious clothing line of ready-to-wear fashion for all weather. They outfit the wanderers and the wave chasers, the conservationists and the nomads.

My role: Crafting the brand voice, aid in product and brand design, developing of e-commerce website, creation of their social media platforms, conducting product and competitor analysis, and developing a business and marketing strategy.

Website: wearbeachbum.com

Digital Lookbooks

This unicorn of a marketing piece came about from coloration with a graphic designer, Whitney Bell. She and I needed to come up with a budget-friendly style lookbook for College Hill. In previous years we’ve spent hundreds of dollars ordering garments, gathering models and photographers, not to mention tons of editing time to create similar creative pieces. Those were also works of art, but this digital piece landed a place in my heart for the client/company reaction when we released it.

Not only did we please our featured clients but customer inquires requesting promotional products or designs featured, piled in. It serves as a creative digital piece hosted on the company website, promoted through social as well as email campaigns, and a Pinterest piece that was repined and viewed hundreds of times within its first 2 months after publishing date.

My role: Marketing Director / Marketing Strategist

Website: Collegehill.com